BusyDizzys

Think this is the last bit on the ongoing saga that has become Square Enix's hell, until at least something new turns up on it. There CEO Wada saying how he is sorry for letting the products get sloppy and how they will have to rebuild there brand, a tad late maybe with there stock being at a 10yr low, has the damage been done, can it be undone?

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Square Enix CEO Yoichi Wada has said that he regrets letting all Square Enix’s games get so “sloppy,” and says the company will have to rebuild them all as a result.

He had this to say at a recent press conference:

“We have to reconstruct all our brands again, and make them into something perfect. I regret the fact that we let them all get so sloppy.”

Whether Wada and company are in any position to actually do this seems doubtful.

Square Enix’s stock prices are now at a 10-year low following a drop of over 10% after they revised their estimated profits down 90%:

(Click pic for larger view)

Orig. article: SankakuComplex (NSFW)

Relevant: Reuters (Japanese)